Acer Wins Red Dot Brand & Communication Design Awards 2025
Company's gaming and AI campaigns alongside its sustainable packing innovation clinch design awards
TAIPEI (November 10, 2025) Acer today announced that its marketing campaigns and packaging innovation have been honored with the prestigious Red Dot Brand & Communication Design Awards 2025, celebrating excellence in creative strategy, storytelling, and sustainability. The winning entries reflect the Acer brand’s impact and meaningful engagement across diverse themes such as gaming, AI empowerment, and eco-conscious packaging.
Predator Force: Superheroes of Gaming Technology
The Predator Force 2.0 campaign reimagines gaming technology through a dynamic superhero narrative, transforming hardware specs into authentic stories, and with each character representing a core strength of Predator devices: CPU, GPU, cooling, keyboard precision, and display excellence. This creative approach helps simplify the communication of technical advancements in the realm of gaming technology, deepening understanding and engagement with the global gaming community.
Built as an adaptable and scalable platform that could respond to market dynamics, the Predator Force campaign aligned with major hardware upgrade cycles and delivered a compelling "level up" story. It has been activated across major tech events, esports partnerships, targeted retail, and influencer collaborations, maximizing exposure.
The innovative blend of technical clarity and emotional storytelling positions Predator Force as Acer’s sustainable brand IP, strengthening emotional resonance, enhancing product understanding, and creating brand differentiation.
Swift AI “WE GOT YOU”: Humanizing Artificial Intelligence
Acer’s Swift AI "We Got You" campaign shifts the narrative around AI – from hype to human impact. Through the lens of the inspiring journey of a young female boxer, the campaign illustrates how AI empowers individuals to push boundaries and nurture support systems.
In a time where female athletes are breaking barriers and rising in recognition, the campaign highlights perseverance, ambition, and the power of community. AI becomes a silent yet transformative partner in enhancing performance, refining technique, and enabling deeper connections between the athlete, her coach, and her father, all while balancing training and life’s demands.
With cinematic storytelling, immersive visuals, and resonating musical score, the “WE GOT YOU” campaign positions AI as a trusted companion, inspiring users to do and achieve more.
Acer Eco-Swap Mouse Box: Sustainable Packaging Innovation
The Acer Eco-Swap Mouse Box is another breakthrough in Acer’s growing list of award-winning packaging designs. By using a universal box for all four mouse color variants, Acer reduces material waste and cost while streamlining logistics. A simple colored cutout is inserted onto the face of the packaging upon assembly, allowing customers to see how the mouse within looks.
Through this design, it eliminates the need for multiple packages or stickers, simplifying inventory management for multi-color or multi-specification product lines, and making the buying journey easier for customers. Ultimately, the Eco-Swap Mouse Box reflects Acer’s commitment to making sustainability a practical and accessible standard across its product ecosystem.
