“We are thrilled that two of our short films have been recognized by the Red Dot jury for excellence in communication design,” said Tiffany Huang, President of Corporate Marketing, Business Planning and Operations at Acer. “To Acer, creativity and design have always been a key component in how we tell our stories, and express what we hold dear and value as a company, whether it is our commitment to corporate social responsibility or how we approach innovation.”Making Dreams Possible
This short film is based on the true stories of three young individuals. While they hail from different backgrounds, they share common aspirations for improving themselves and their communities. With a little bit of help from Acer, their dreams are one step closer to becoming reality. The film’s goal is to express Acer’s unwavering pledge to its corporate mission of “Breaking barriers between people and technology.” Among the many manifestations of this mission is its commitment to bridging the digital divide, and investing in people who can pay it forward and continue to make education and technology increasingly accessible. Watch the short film here.
The Predator 21 X Design Story - Facing Challenges Head On
This video was developed to share the story behind the creation of one of Acer’s most outrageous PCs, the Predator 21 X gaming notebook. Instead of video clips and interviews, Acer took a fresh approach and told the design story through animations, which resonate most with the target audience - gamers. The film consists of three sections and presents the device’s one-of-a-kind design, innovative curved screen, and powerful 5-fan cooling system. Moreover, the use of geological and meteorological motifs aimed to symbolize the revolutionary nature of the product, namely how it is reshaping the landscape of the PC industry. Watch the short film here.Red Dot Award: Communication Design
This year, Red Dot received over 8,000 submissions from 50 countries and all projects were assessed individually by an independent and international expert jury in a process spanning several days. The Red Dot Award: Communication Design thus stands more than ever for one of the most renowned evaluation platforms for good design and creativity.
The Red Dot Award: Communication Design assesses whether an independent, high-quality design concept is recognisable, while looking into the quality and aesthetics of the implementation, the chosen medium as well as the production clarity and emotion. The functional and aesthetic aspects of the work, such as originality and recognition value also play a role.
Earlier this year, Red Dot honored seven Acer products with a Red Dot Award: Product Design 2017. They included the Predator 21 X curved screen gaming notebook as well as the Acer Switch 3 2-in-1 notebook, Spin 7 convertible notebook, Chromebook 11 N7, Chromebook Spin 11, TravelMate Spin B1 convertible notebook and H7850 4K projector.